Privacy Policy

Updated 10/05/2023

About Us & Our Privacy Notice.

Welcome and thank you for visiting our website. When you visit our website or use our services, you provide and entrust us with certain personal information (which we refer to herein as “your information”). We understand that your information is important to you, and we take your privacy and data protection concerns seriously. This Privacy Policy is meant to help you understand how we collect, use and share your information and how you can exercise the choices and rights you have to your information.

When this Notice mentions “Health Insurance Alliance, LLC,”, “we,” “us,” or “our” it refers to Health Insurance Alliance, LLC the wholly owned subsidiary that is responsible for your information under this Notice.

By using this website, you are agreeing to our Terms of Service and also consenting to how we collect, share and otherwise use information about you as described in this Privacy Policy.

California Resident? But before jumping in, if you are a California resident, please review our California Consumer Privacy Act Disclosure and California Privacy Collection located in our Privacy Center. We care about your privacy and have drafted this policy to be as easy-to-read as possible. Please read it and feel free to reach out with any questions using the contact methods provided below.

A. What This Policy Covers

This Privacy Policy covers how we collect, use, and share information in connection with your access and use of our Services. It does not cover the privacy practices of third parties that we do not own or control. That said, you should know that we may provide third party content or links to third-party websites or applications (for example, links to websites of insurance companies we partner with if you request to view a quote). When you leave our website or services to interact with a third-party feature, you are now outside the scope of our privacy policy and interactions with applicable third party are operated under the applicable third party's privacy policy. You should also read the applicable third party’s privacy policies and terms of service to make sure you understand how they might collect and share information about you.

B. What Information We Collect

There are three primary ways we collect information about you: (1) when you give it to us by requesting an insurance quote directly from our website, (2) through automated technologies when you contact us by phone directly from phone numbers on our website and advertisements, 3) through website analytics that do not gather your personal information, but instead that your device visited the website, what pages were viewed, as well as other metrics of website interactions. We’ve broken down each of those three categories in further detail below.

1. Information You Provide to Us

You may provide information to us in various ways, such as through forms or other means offered through our Services. The most likely way you’ll provide us with information about yourself is by entering it in our web contact and customer information form in order to have us generate an insurance quote for you. We collect, retain, and use such information, as well as the information in categories 2 and 3 below, even if you do not complete the web flow. For example, we will ask you some basic questions about your medical history in order to generate a health insurance quote for you. The types of information you provide us fit into two categories. Personal Information is information that identifies you personally, such as your name, address, email address, or phone number. Non-Personal Information is information about you or your household that, on its own, doesn't identify you personally, like your gender, income or what types of products you're interested in. When we combine information that isn't Personal Information (like Usage Information, as explained below) with Personal Information, we treat it like Personal Information for as long as it is combined.

2. Information collected from directly contacting us

Second, you may decide to contact us directly by calling a phone number on our advertisements or our websites. In order to best support your needs and request, we collect your phone number upon contacting with our company. Once contacting us, we will inquire about your non-personal information such as insurance coverage needs, gender, income, and insurance specific eligibility questions in order to best service your needs.

3. Information We Automatically Collect

Third, we automatically collect certain information about how you access and interact with our Services. We call this Usage Information  for purposes of this Privacy Policy. Usage Information is a critical part of how we improve your experience on our websites and, more importantly, provide you with more personalized insights and recommendations, which is the core of what we aim to do at Health Insurance Alliance. We may use various technologies to collect and store Usage Information in connection your use of our Services. These may include things like cookies, browser storage, web beacons, and similar technologies. There are four types of Usage Information we may collect:

  • Device Information.

    We collect information about your device, such as your operating system, hardware model, application or browser type and version, and unique identifiers associated with your device.

  • Log Information.

    We automatically collect certain information in system logs or similar files about how you interact with our Services, such as which buttons you click on. This Log Information may also include things like your IP address, browser or device configuration, date and time of access and cookie information.

  • Information Used to Reidentify.

    We collect information in order to reidentify you across multiple browsing sessions and devices (for instance, connecting your current browsing with a prior session in which you provided us your name).

  • Location Information.

    We may use certain information like your IP address or other Device Information or Log Information to estimate your location. We may also request to use location-enabled services on your device (which typically provide GPS or Wi-Fi access point details) to enhance our Services.

We, or other parties we do business with, may place or recognize unique cookies or other technologies on your browser when you visit our Services to collect information about your use of the Services and your other online activities over time and across different websites and apps, and may use that information to serve interest-based advertisements to you as you browse the Internet. To learn more about interest-based advertising, please review the information below:

  • To opt-out of such collection and use for online behavioral advertising by the Digital Advertising Alliance (DAA) participating companies in the United States, please visit: DAA Choices and DAA AppChoices.

  • To opt-out from the use of information about your online activities for online behavioral advertising by NAI member companies, visit: NAI. Please note that even if you opt-out, you may still receive advertisements that are not customized based on your usage Information.

Note that you may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. If you do make such changes, please note that some parts of our Services may not function properly.

C. How We Use the Information We Collect

We use the information we collect from you and third parties to operate our Services, including to provide you with insurance quotes, communicate with you, and improve your experience. These are a few examples of how we use the information we collect:

  • To provide personalized services to you.

    We use the information we collect to provide the Services to you in a personalized way. Insurance services products are complex and we therefore do not take a one-size-fits-all approach to helping you find the right products. The information we collect enables us to do this by giving us a more detailed picture of who you are.

  • To improve our Services.

    We are constantly trying to improve our Services. The information we collect also helps us improve the experience we provide to consumers and the way we match consumers to product recommendations in real time. For example, in some instances, we may use information you have provided, even if you have not completed the web flow, so that if you return to the website this information will be pre-loaded for your convenience. We may also use the information you provide to detect, deter, prevent, or take action regarding incidents such as suspected fraud, malicious or illegal activities, or violations of our policies.

  • To communicate with you.

    Part of providing personalized services is quickly connecting you with real people who can help walk you through your insurance services options. Therefore, we use the information you provide to contact you about the quotes or other product recommendations you requested through our websites. For example, if you provide your phone number and email and then consent to being contacted by us, we will likely have one of our experienced licensed insurance agents call you to follow up on your inquiry. We may also text and email you information about how to contact us, specific offers, and other information pertinent to your insurance services inquiry (e.g. Open Enrollment deadlines for health insurance inquiries).

  • Opting Out of Further Communication.

    While we aim to make it as easy as possible for you to talk directly with an expert, we will honor your request not to be contacted further. You can easily opt-out of further communications from us by requesting to be placed on our Do Not Call list, by replying “STOP” to our text messages, or by unsubscribing from our email list.

  • For legal reasons.

    We operate in a regulated industry and therefore reserve the right to access, use, preserve, transfer or disclose, at any time without notice to you, any information related to your use of our Services as reasonably necessary to do any of the following: comply with applicable law; respond to complaints, legal actions or governmental requests; enforce our Terms of Service; or respond to other similar matters.

  • As Part of a Corporate Change.

    We may disclose and transfer information about you to a third party as part of, or in preparation for, a change of control, restructuring, corporate change, or sale or transfer of assets.

  • For Legal Reasons.

    We reserve the right to transfer or disclose information about you to third parties for certain legal purposes as described above.

E. How We Protect Your Information

We seek to use reasonable administrative, technical and physical safeguards, and other security measures to protect personal information within our organization from growing threats. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the contact methods provided below.

F. Miscellaneous

Effective date of this Privacy Policy. This Privacy Policy is effective as of September 19, 2023. We reserve the right to change this Privacy Policy at any time. We will note within the Privacy Policy when it was last updated. Any changes to this Privacy Policy will be effective as of the day they are posted. Use of our Services following these changes signifies acceptance of the revised Privacy Policy. California Residents. As mentioned at the beginning of this Privacy Policy, please note that if you are a California resident, we have an additional privacy disclosure applicable to you in our Privacy Center. Want More Information? We appreciate you taking the time to read this. If you have questions regarding this policy or privacy practices at Health Insurance Alliance, you can email us at contact@alliancenationalhealth.com or write to us at 1000 W Commercial Blvd, Fort Lauderdale, FL 33309, Attn: Legal.

Carriers Represented

Medicare Advantage Plans are offered by Aetna Medicare, Anthem Blue Cross and Blue Shield, Anthem Healthkeepers, Blue Cross and Blue Shield of Rhode Island, Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of Nebraska, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of North Carolina, Blue Cross and Blue Shield of Oklahoma, Blue Cross and Blue Shield of South Carolina, Blue Cross and Blue Shield of Tennessee, Blue Cross and Blue Shield of Texas, BlueShield, Humana, UnitedHealthcare®, Wellcare, Wellcare by Allwell, Wellcare by Fidelis Care and Wellcare by HealthNet.